Celebrating 10 Years of Community Engagement: Reflecting on NaRCAD2022

Tags: Conference, Detailing Visits, Stigma

Take a peek at the NaRCAD2022 conference materials on our Conference Hub.

Earlier this month, our team at NaRCAD hosted the 10th annual International Conference on Academic Detailing, “Celebrating 10 Years of Community Engagement.” We hopped on the virtual AD bus and heard from programs from across North America and beyond. This year, the conference featured campaigns focused on menopausal hormone therapy, initiation of antiretroviral treatment (iART), falls prevention, COVID-19, biosimilars, antiracist health care, polypharmacy, and opioids. The theme of community engagement was seen throughout the entire 3-day event, and we’re thankful to everyone who joined from around the world. Check out some of the highlights from our 2022 conference below.

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Welcome Addresses:
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• We kicked off Day 1 with a welcome address, An Invitation for Continued Community Innovation, from our Founder and Director, Mike Fischer, as he discussed disruption as opportunity, AD innovations, and evaluating success. 
• Our Co-Founder and Special Adviser, Jerry Avorn, welcomed us on Day 2 with his address, Transmitting good evidence well saves lives. And the opposite is also true., and discussed the impact of good versus bad information transmission and the importance of academic detailing. ​

​Field Presentations:
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• Programs from New York, Utah, and British Columbia highlighted their detailing campaigns on iART e-Detailing, educating dentists on opioid safety, and Paxlovid during the Day 1 field presentations. 
• Our Day 2 field presentations focused on using unique applications of AD with programs sharing their work on menopausal hormone therapy, using ambulatory pharmacists in primary care, and switching to biosimilars in a large health system.
• In the field presentations on Day 3, programs from the Veterans Health Administration shared their innovative campaigns for change. These included developing and implementing a successful campaign, using documentary storytelling to inform change, and looking at medication prescribing to improve patient safety. 
• Our 2022 Yearbook Presentations featured some of the year’s successful detailing approaches from programs in Utah, Canada, and Arkansas. ​

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Breakout Sessions:

• During our interactive breakout sessions on Days 1 and 2, our presenters covered understanding the steps of a detailing visit, gaining access, connecting with community initiatives, applying lessons learned from a rural AD program, training staff for success, and developing versatile materials. 

Expert Panels:

• Our Day 1 expert panel featured confident and successful female detailers from various AD programs. They shared their individual perspectives on building rapport and relationships with clinicians, transcending the computer screen during detailing visits, and encouraging women in leadership. 
• We ended Day 2 by hearing from three of our newest expert training facilitators and taking a closer look at the Train-the-Trainer model. There was robust discussion on becoming an AD trainer and building program capacity.  

Special Presentation: “Looking Inward: AD as an Intervention for Antiracist Health Care”:

• At the start of Day 3, we heard from Carla Foster on her initiative for implementing antiracist public health practice at the New York City Department of Health and Mental Hygiene. She walked through developing their antiracist health care campaign, including leadership reluctance and qualitative interviews with clinicians. 
• We also launched our Inclusivity Toolkit with much excitement from the audience. The community expressed a need in this area, and we hope this will help inform detailers and staff in understanding stigma as well as their own implicit bias. 

Real-time Roundtable:

• We wrapped up our conference with a final roundtable session to facilitate an opportunity for attendees to connect with others in real-time via small breakout groups. Attendees were given the chance to network, reflect on 2022, and gear up for 2023.

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“No other virtual conference I’ve attended has such engaged, giving, and helpful attendees. It’s amazing that NaRCAD has built such a welcoming and encouraging community.”

– NaRCAD2022 Attendee​

Thank you for all your engagement and support throughout the last 10 years of NaRCAD annual conferences! We are humbled to see how much the AD community has grown and are excited to be able to feature innovations at our conferences that have informed your work over the years. Our team at NaRCAD will continue to provide space for everyone to come together to share ideas, ask questions, and network. 

We look forward to seeing you in 2023. 
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-The NaRCAD Team

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A special thank you to all of our NaRCAD2022 presenters as well as our partners at the 
Agency for Healthcare Research and Quality!

Check out the NaRCAD2022 program book for more information on the presenters.

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