BETTER FRONTLINE CARE: Academic Detailing to Drive Sustainable Change

  • Academic Detailing (AD) is a proven communications strategy that meets the needs of busy clinicians who may lack the time, training, or practical support to implement evidence-based approaches to care. ​

  • That's where AD comes in. Specially-trained detailers lead a 1:1 dialogue, assess needs, and deliver action-based strategies for clinicians to adopt. ​
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  • ​The result? Improved prescribing, prevention, and care for patients.

EXPANDING THE APPROACH:
Detailing as an Adaptive Strategy

Patient health depends on more than clinical care. The adaptive strategy of Behavior Change Detailing (BCD) can be applied anytime there are gaps in knowledge, linkages to care, or access to resources.
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As the delivery of care has expanded towards a broader, community-based landscape, so has the field of detailing.

That's why we provide Expert Consultation to support innovative adaptations to the model - so that the entire community can play a key role in improving health outcomes.
DETAILING CAN IMPROVE HEALTH OUTCOMES RELATED TO:

  • Substance use
  • Harm reduction
  • HIV prevention & treatment
  • Sexual health testing & education
  • Diabetes and other chronic diseases
  • Screening and prevention
  • Cancer control
  • Women's, Pediatric, & Geriatric health
  • Trauma-informed care
  • Patient inclusion & Cultural sensitivity
  • Gender-affirming care
  • Environmental health
  • Vaccine uptake
  • Antibiotic stewardship, & more
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Who Benefits from Detailing Sessions?
 
  • Hospitals, Clinics, and Care Centers (front-line clinicians, including doctors, nurses, pharmacists, as well as practice managers, administrators/leadership, health IT specialists, social workers, hospital chaplains, emergency staff, long term care, palliative care, hospice, community pharmacies, and more)
   
  • Patient Services & Support Centers (harm reduction sites, mobile testing sites, treatment facilities, recovery centers, peer recovery coaches, addiction support groups, nutrition-based support groups, public exercise and movement)
 
  • Patients & Caregivers (including companions, family members, home care, and more) 
 
  • Public Safety (emergency medical responders, firefighters, volunteer emergency responders, homelessness shelters, domestic violence shelters, emergency preparedness centers)​​
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  • Public Health Departments (state and local)
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  • Public Services (libraries, recreation centers, free or low-cost public events, health fairs, food pantries, festivals, farmer's markets, and more)

  • Community Supports (coalitions, non-profits, philanthropic foundations, advocacy & affinity groups, faith-based groups, arts & activism spaces, cultural celebrations, and other community spaces that patients may frequent)
  
  • Youth Health & Education Services (educational programming, school systems, educators and administrators, counselors, after school programs, camps, prevention programs, and more)
 
  • Professional Associations
 
  • Legislators and Policy-makers (and other advocacy-based groups) 
 
  • ​Health Insurance Providers - and more. Don't see yourself on this list? We're happy to adapt the approach to your needs.

Our Expertise 

We're ready to help you imagine, create, and implement a behavior change detailing intervention that builds bridges between key members of your community to improve public health.

​Our team of communications experts, clinical staff, detailing consultants, training facilitators, special advisers, researchers, and subject matter experts ​are ready to provide you with customized technical assistance to make behavior change a reality for your initiative.








​About NaRCAD
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Founded in 2010 at Brigham & Women's Division of Pharmacoepidemiology & Pharmacoeconomics [DoPE] and now operating within Boston Medical Center, we're the only national technical assistance and capacity-building resource center for non-commercial detailing.​ Learn more about historical application of detailing by visiting Literature Archives.