improving care via 1:1 dialogue
When trained professionals have action-based communications skills, change ignites - and health improves.
BETTER FRONTLINE CARE: Academic Detailing to Drive Clinical Change
- Academic Detailing (AD) is a proven communications strategy that meets the needs of busy clinicians who may lack the time, training, or practical support to implement evidence-based approaches to care.
- That's where 1:1 outreach education comes in. Specially-trained detailers lead a personalized collaborative educational session right in a clinician's own practice space. Detailers assess individual needs and deliver action-based key messages for clinicians to adopt.
- The result? Improved prescribing, prevention, and care for patients.
EXPANDING THE APPROACH: Behavior Change Detailing to Ignite Community Action
- Patient health depends on even more than clinical care - the entire community can play a key role in improving health outcomes.
- Behavior Change Detailing (BCD) sessions can be held with any key stakeholder invested in bettering the health of the community.
- Using the same 1:1 model, BCD sessions build strong, active partnerships with key members of the community. Collaborative initiatives focus on increasing access to evidence-based care, education, training, and resources - all customized to a specific community's needs.
HEALTH ACTION PARTNERS: Aligning Goals & Resources to Improve Community Health
Personalized, collaborative sessions focus on specific actions that stakeholders can take.
Health Action Partners can include:
Health Action Partners can include:
- Hospitals, Clinics, and Care Centers (front-line clinicians, including doctors, nurses, pharmacists, as well as practice managers, administrators/leadership, health IT specialists, social workers, hospital chaplains, emergency staff, long term care, palliative care, hospice, community pharmacies, and more)
- Patient Services & Support Centers (harm reduction sites, mobile testing sites, treatment facilities, recovery centers, peer recovery coaches, addiction support groups, nutrition-based support groups, public exercise and movement)
- Patients & Caregivers (including companions, family members, home care, and more)
- Public Safety (emergency medical responders, firefighters, volunteer emergency responders, homelessness shelters, domestic violence shelters, justice-involved settings and re-entry programs, emergency preparedness centers)
- Public Health Departments (state and local)
- Public Services (libraries, recreation centers, free or low-cost public events, health fairs, food pantries, festivals, farmer's markets, and more)
- Community Supports (coalitions, non-profits, philanthropic foundations, advocacy & affinity groups, faith-based groups, arts & activism spaces, cultural celebrations, and other community spaces that patients may frequent)
- Youth Health & Education Services (educational programming, school systems, educators and administrators, counselors, after school programs, camps, prevention programs, and more)
- Professional Associations
- Legislators and Policy-makers (and other advocacy-based groups)
- Health Insurance Providers - and more. Don't see yourself on this list? We're happy to adapt the approach to your needs.
Our Expertise & Customized Action Plans
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We're ready to help you imagine, create, and implement a detailing intervention, no matter your goal or focus area:
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Our team of communications experts, clinical staff, detailing consultants, training facilitators, special advisers, researchers, and subject matter experts are ready to provide you with customized technical assistance to make behavior change a reality for your community's health.
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About NaRCAD
Founded in 2010 at Brigham & Women's Division of Pharmacoepidemiology & Pharmacoeconomics [DoPE] and now operating within Boston Medical Center, we're the only national technical assistance and capacity-building resource center for non-commercial detailing. Learn more about historical application of detailing by visiting Literature Archives.