A survey to evaluate the scope, effectiveness, and sustainability of existing academic detailing programs
Supported by a grant from AHRQ, the National Resource Center for Academic Detailing (NaRCAD), will identify organizations and individuals currently doing AD across a range of clinical settings and survey both academic detailers and organizational representatives on the scope, effectiveness, and sustainability of existing program.
We will begin by conducting a broad-based canvassing effort to identify as many AD programs as possible to participate in the survey. Steps will include contacting all former NaRCAD trainees, representatives of their parent organizations, and all other members of the NaRCAD network to identify as accurately as possible the full community of potential survey participants. When contacting individuals and organizations, we will also ask whether they know of other groups using AD who may not have previously interacted with NaRCAD.
We will also search the medical literature for publications on AD and related key search terms, expanding on reviews on which we have previously collaborated. We will also perform an internet search to identify additional programs that may not publish on their work.
In parallel with the canvassing effort we will develop and pretest the survey. We will begin with a literature review to identify questions and scales that have been used in previously published studies of AD and of quality improvement or dissemination and implementation activities similar to AD. We will consult with leaders from organizations that have long-established AD programs to determine any existing surveys that are used internally. This information will be used to support a series of virtual focus group discussions with academic detailers and organizational representatives to identify specific survey development issues relevant to these populations. Draft versions of the survey will undergo cognitive pretesting and field pretesting before the survey instrument is finalized.
We will select a random sample of academic detailers and organizational representatives to receive the survey from among the larger population identified by the canvassing effort. The survey will be administered through a secure online platform approved by our Institutional Review Board, and all respondents will provide informed consent before completing the survey. Each completed survey will be assigned a random respondent ID that will not be linkable to any identifiable information.
Analyses of the survey results will be developed into manuscripts for peer-reviewed journals in order to advance research in the field of academic detailing and overall reports on the survey results will be shared with the academic detailing community via the NaRCAD websites. Specific needs and priorities identified by the survey will inform future plans for support and resources to be offered by NaRCAD.
NaRCAD is a program of the Division of Pharmacoepidemiology and Pharmacoeconomics within Brigham and Women's Hospital, based in Boston, Massachusetts.