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"Academic Detailing 101: Interactive Dialogues for Sustainable Clinician Growth"
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"Tell Me More: Using Storytelling Techniques to Assess Needs, Communicate Key Messages, and Showcase Results"
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"Build-A-Brand: Exploring Your AD Program Identity to Elevate Virtual Visibility"
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Please see below for detailed descriptions.
You'll be placed in a waiting room until the session begins @ 1pm EST on November 16, 2020
You'll be placed in a waiting room until the session begins @ 1pm EST on November 16, 2020
Breakout Room 1:
"Academic Detailing 101: Interactive Dialogues for Sustainable Clinician Growth"
"Academic Detailing 101: Interactive Dialogues for Sustainable Clinician Growth"
Todd Lee, PharmD, PhD, Professor and Head, Department of Pharmacy Systems, Outcomes and Policy, College of Pharmacy, University of Illinois at Chicago
Zack Dumont, BSP, ACPR, MS, Clinical Pharmacist, RxFiles Academic Detailing Service, Manager of Clinical Pharmacy, Saskatchewan Health Authority
What really happens during a 1:1 visit with a clinician? How do academic detailers prepare to make every visit count? Join this interactive session to learn more about the key elements of a successful educational visit through small group exercises and problem-solving. This “basics” session is essential for “newbies”, either those preparing to work as clinical educators, planning to complete a future NaRCAD AD techniques training, or manage a program and team of detailers in the year ahead.
Zack Dumont, BSP, ACPR, MS, Clinical Pharmacist, RxFiles Academic Detailing Service, Manager of Clinical Pharmacy, Saskatchewan Health Authority
What really happens during a 1:1 visit with a clinician? How do academic detailers prepare to make every visit count? Join this interactive session to learn more about the key elements of a successful educational visit through small group exercises and problem-solving. This “basics” session is essential for “newbies”, either those preparing to work as clinical educators, planning to complete a future NaRCAD AD techniques training, or manage a program and team of detailers in the year ahead.
Breakout Room 2:
"Tell Me More: Using Storytelling Techniques to Assess Needs, Communicate Key Messages, and Showcase Results"
"Tell Me More: Using Storytelling Techniques to Assess Needs, Communicate Key Messages, and Showcase Results"
Jacki Travers, PharmD, Clinical Academic Detailing Pharmacist, Pharmacy Management Consultants
Regan Smith, PharmD, Clinical Pharmacist, Pharmacy Management Consultants
This breakout session will examine what’s at the heart of academic detailing: building relationships through a personalized, storytelling approach to clinician engagement. Participants will explore dimensions to needs assessment that include inviting clinicians to share their unique experiences, offering detailers an opportunity to engage beyond asking standard informational questions. This session will strengthen skills for both new and experienced detailers, resulting in more tools to improve interpersonal engagement, better identify gaps in care, and create sustainable, reciprocal relationships with clinicians who need multi-faceted support.
Additional Materials:
Tell Me More Handout
Regan Smith, PharmD, Clinical Pharmacist, Pharmacy Management Consultants
This breakout session will examine what’s at the heart of academic detailing: building relationships through a personalized, storytelling approach to clinician engagement. Participants will explore dimensions to needs assessment that include inviting clinicians to share their unique experiences, offering detailers an opportunity to engage beyond asking standard informational questions. This session will strengthen skills for both new and experienced detailers, resulting in more tools to improve interpersonal engagement, better identify gaps in care, and create sustainable, reciprocal relationships with clinicians who need multi-faceted support.
Additional Materials:
Tell Me More Handout
Breakout Room 3:
"Build-A-Brand: Exploring Your AD Program Identity to Elevate Virtual Visibility"
"Build-A-Brand: Exploring Your AD Program Identity to Elevate Virtual Visibility"
Chirag Rathod, PharmD, Clinical Pharmacist, Supervisor, Academic Detailer, Illinois ADVANCE/University of Illinois at Chicago
Michele Narsinghani, PharmD, Clinical Pharmacist, Social Media Project Leader, Academic Detailer, Illinois ADVANCE/University of Illinois at Chicago
This workshop will encourage participants to think critically about their program brand, with the goal being to engage healthcare and community-based stakeholders in supporting and participating in detailing work. Sharing examples from ADVANCE’s social media campaign and website, participants will learn the importance of translating critical detailing program work into easy-to-follow and engaging marketing content in order to maximize visibility to increase program impact. This session is ideal for both new programs and established ones whose goals are to successfully broaden partnership networks through diverse virtual platforms.
Additional Materials:
Build-A-Brand Worksheet
Build-A-Brand Slide
Michele Narsinghani, PharmD, Clinical Pharmacist, Social Media Project Leader, Academic Detailer, Illinois ADVANCE/University of Illinois at Chicago
This workshop will encourage participants to think critically about their program brand, with the goal being to engage healthcare and community-based stakeholders in supporting and participating in detailing work. Sharing examples from ADVANCE’s social media campaign and website, participants will learn the importance of translating critical detailing program work into easy-to-follow and engaging marketing content in order to maximize visibility to increase program impact. This session is ideal for both new programs and established ones whose goals are to successfully broaden partnership networks through diverse virtual platforms.
Additional Materials:
Build-A-Brand Worksheet
Build-A-Brand Slide