National Resource Center for Academic Detailing [NaRCAD]
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    • The AD Summit Hub
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The DETAILS BLOG

Capturing Stories from the Field: Reflections, Challenges, & Best Practices
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Unveiling Innovation at Our First-Ever AD Summit

7/5/2023

 
Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

Tags: Stigma, Evidence-Based Medicine, Health Disparities, Conference

Missed our event? Check out the AD Summit videos and materials on our Summit Hub.
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We’re fresh off of the excitement of hosting our Academic Detailing Virtual Summit, “A Deeper Understanding of Our Impact on Patient Care.”  In prioritizing patient-informed care more than ever before, we explored patient narratives through live interviews, workshops, and special panels, all within a virtual space. Innovations included AD for criminal justice involvement, care delivery redesign for veterans, affirming care for transgender and nonbinary people, and patient-informed communication on sex positivity in HIV prevention. Take a peek at some of the highlights from our event below!

AD Fireside Chat: A New Spin on a “Keynote Address”
We opened our AD Summit with a real-time interview featuring the originator and co-founder of NaRCAD, Dr. Jerry Avorn, and the National Director of the Veterans Affairs Pharmacy Benefits Management Academic Detailing Service, Melissa Christopher. Audience members were excited to throw ideas around and ask questions about:

  • Universal terminology for the role of “academic detailer”
  • Best practices for making connections with clinicians
  • AD’s role in advocacy work
  • Clinical topics suited/not suited for AD
  • Inviting curiosity and play into AD team meetings and 1:1 visits
  • The changing landscape of AD and where the field is headed

Program Development Workshops: Attendees Led the Charge!
Our revamped course catalog of workshops invited attendees to be in the director’s seat, as well as behind the scenes as co-creators in small groups. Participants created resources that we’ve published on our website and social media channels, sharing creativity and expertise with the larger AD community.
Our workshops covered a wide range of topics including:

  • Motivational interviewing
  • Recruiting the best detailers for your AD project
  • Sleuthing before a detailing visit to better understand the patients, clinicians, and clinics
  • Role play scene studies featuring challenging clinician scenarios chosen by the audience
  • Building a fictional AD program
  • Telling the story of program impact through case studies
  • Critiquing detailing materials
  • Empowering clinicians to leverage community connections
PictureThe Pleasure Project
Special Panel: Understanding Critical Care Needed for Formerly Incarcerated Patients
The outstanding team from New York City Department of Health and Mental Hygiene (NYCDOHMH) shared their groundbreaking detailing campaign, “Public Health Detailing for Criminal Justice Involvement”, with an audience that was hungry for innovation around inclusivity. The NYCDOHMH team shared NYC clinicians’ understanding of formerly incarcerated patients’ care, including clinicians who met the campaign with stigma, and those who were grateful to see such a campaign being implemented.


Best Practices Spotlight: Prioritizing the Patient Experience 
For the first time in NaRCAD’s history, we highlighted leaders in the field who’ve been prioritizing the patient experience. The San Francisco team created space for conversation and discussion about gender-affirming care and ways to encourage safe clinical environments for transgender and nonbinary individuals through language, storytelling, and community outreach.

We also heard from the Arizona team about the importance of pleasure being part of a patient’s sexual health history and the role of a detailer in supporting these conversations between clinicians and patients. 

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Inclusivity Roundtable: Real-time Script Creation
We wrapped up our AD Summit with a roundtable session where attendees co-created a scripting resource to empower detailers to combat stigma during visits.

We asked attendees to come up with responses to the stigmatizing comments below. A five-page resource was created in 60 minutes!

1. “I can’t believe patients keep coming back without having lost weight. They’re clearly not trying hard enough, and not making healthy food choices.”

2. “I don’t want those patients at my practice. They’re so difficult to handle and are really just looking for another opioid prescription. Treatment won’t work for them.”

3. “I’m so tired of keeping up with all these different pronouns. You’re either a man or a woman. It gets in the way of providing care.”

4. “I don’t need to use an assessment tool. I can always tell when someone’s at high risk of contracting HIV.”


We want to continue these conversations, hear about your team’s innovations, and share resources in person this fall at our annual conference in Boston, MA. We hope to see you there!

-The NaRCAD Team

A special thank you to all of our AD Summit attendees and presenters as well as our partners at the 
Agency for Healthcare Research and Quality. For more information on our presenters, you can view the AD Summit Program Book.

​
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