National Resource Center for Academic Detailing [NaRCAD]
NARCAD
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  • Who We Are
    • WHY WE MATTER
    • Our Team
    • Internship Program
    • Testimonials
    • Contact Us
  • TRAINING & LEARNING
    • Training Series
    • SKILLS LAB
    • ON-DEMAND WEBCASTS
    • Virtual Coaching Sessions
  • Tools
    • Program Planning Hub
    • AD How-To Guides
    • AD Core Toolkits >
      • Inclusivity Toolkit
      • Evaluation Toolkit
      • Opioid Safety Toolkit
      • HIV Prevention Toolkit
      • E-Detailing Toolkit
  • Community
    • COMMUNITY CHECK-INS
    • Peer Connection Program
    • Detailing Community
  • EVENTS
    • CONFERENCE SERIES
    • THE CONFERENCE HUB
    • AD Summit Series
    • The AD Summit Hub
  • MEDIA CENTER
    • The Details Blog
    • Podcast Series
    • e-newsletter
    • AD Literature Archives
    • Virtual Bookshelf

The DETAILS BLOG

Capturing Stories from the Field: Reflections, Challenges, & Best Practices
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Community Recovery: A Pathway to Repairing Harms in Kensington, Philadelphia

8/26/2024

 
Olivia Halle, Public Health Intern, NaRCAD

Tags: Harm Reduction, Health Disparities, Stigma, Substance Use
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What do we owe to people who have been stigmatized due to circumstances beyond their control? The people of the historically redlined neighborhood of Kensington, Philadelphia come to mind, having been stigmatized for too many reasons: their race, their socioeconomic status, and an increased access to drugs in their neighborhood. As drugs become more potent, such as the synthetic opioid, fentanyl, and the sedative, xylazine, more people have been severely affected by opioid use disorder, and the people of Kensington are no different.

​But where this neighborhood’s circumstances differ is that they have been victimized by city officials who have capitalized on the stigma of drug use in order for financial benefit. City officials owe it to the people of Kensington to allocate the necessary resources and funds to help reclaim their neighborhood.


The city government gentrified Kensington by pushing the people with chronic substance use disorders who are experiencing home insecurity onto Kensington Avenue. This engendered an open air drug market with hundreds of people actively using drugs such as fentanyl and xylazine, better known as “tranq”. The redlining of Kensington has led to low owner occupancy, the lowering of property value, increased segregation, and an overall lack of financial resources injected into the community.

The dehumanization of the people that are experiencing unstable housing, a portion of those due to the chronic use of substances, has resulted in this gross and condoned mistreatment by city officials, who capitalized on this situation in order to reduce surrounding property values. It is those same officials who sought to capitalize on vulnerable people that must be the ones to find compassion and recognize that the people of Kensington Avenue are their neighbors too. 

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How do we begin to repair these complex harms? Harm reduction is an effective direct response to the rise of drug use and seeks to well equip people who use drugs with life-saving tools and information, and the emergency medical setting can be an access point to those services. Emergency clinicians are often the main point of care for people who use drugs or experience housing instability. By using a strategy like academic detailing (AD) within the emergency medical setting, trained public health educators can encourage emergency medical staff to integrate harm reduction as a critical tool to increase safety for people who use drugs. 

Detailing would raise awareness and give hope to people with OUD by providing destigmatized access to care, leading to fewer overdoses. AD can also provide the necessary education in equipping emergency clinicians with person-first language. When many people who use drugs have little trust in the healthcare system, it is vital for emergency clinicians to lead with compassion when caring for people who use substances.

Connecting people who use substances to harm reduction services not only ensure safe practices in the person seeking out harm reduction services, but enable a sense of agency that often fades when experiencing housing instability. Increased referrals from emergency clinicians to harm reduction services would support people who use drugs in living safer lives, increasing community connection, trust in the healthcare system, and a greater sense of dignity. ​

PictureThe people of Kensington gathering to support increased funding in their neighborhood. ©Co-Creating Kensington https://www.kensingtonplan.org/
Funding these relatively inexpensive interventions is critical. In 2023, the city of Philadelphia announced that $7.5 million dollars from national opioid settlement funds would be directly funneled into Kensington’s schools, parks, foreclosure prevention, and rental assistance. These services, which can be accessed through Co-Creating Kensington, in conjunction with harm reduction services such as Prevention Point Philadelphia on Kensington Avenue, would help to destigmatize home insecurity and drug use when paired with AD. While $7.5 million dollars will barely scratch the surface of what is owed to the Kensington community, it will begin to mobilize reparations. 
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The people of Kensington, Philadelphia deserve better. They deserve access to harm reduction services and OUD treatment with the full support of the city behind them. By continuing to fund community-directed services, along with academic detailing and harm reduction, city officials can take these first steps to begin to repair harm and restore agency, security, and hope to the people of Kensington. 

Biography. Olivia is a summer intern helping the NaRCAD team through providing feedback and support on usability of NaRCAD’s online materials and training sessions. She also aids the NaRCAD team through conducting literature reviews along with organizing and collecting data for online toolkits covering critical academic detailing areas.

Olivia is an incoming sophomore at the University of Washington studying public health gaining exposure to the field through her summer internship at NaRCAD. Olivia provides insight into how academic detailing and other evidence-based public health research can be more digestible to a greater audience. Olivia enjoys reading and practicing yoga in her spare time.

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AD-vice: Harnessing Data to Drive Change

8/5/2024

 
Curated by: Aanchal Gupta, Program Coordinator, NaRCAD

Tags: ADvice, Evaluation, Data
 
In this edition of our AD-vice series, we explore the importance of data collection, program evaluation, and leadership buy-in for AD programs. Gathering and analyzing data not only helps in understanding the challenges faced by clinicians, but also in driving meaningful change by demonstrating the impact of your detailing efforts. Read insights from experts in the field on planning and executing your AD program evaluations.
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PRACTICE TOOLS & STRATEGIES FOR DATA COLLECTION

  • "For a resource-constrained department, having that one-page Word document that allows detailers to chart their interactions is more than enough data. Charting for just five minutes after a detailing visit about everything that took place becomes a wealth of information. You can also use an Excel document to input data from provider surveys." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health
 
  • "When I’m detailing on one topic, I’m always thinking about future topics by gathering data from providers so that I can better understand their challenges. I ask providers their biggest concerns and I’ve been really surprised at how ready they are to share gaps in resources and information."
            -Jacki Travers, PharmD, Pharmacy Management Consultants

  • "For every campaign, we conduct an initial and follow-up visit where we assess providers’ practices. This allows us to see if there has been a change in practice from the initial to the follow-up visit. Additionally, we rate what providers intend to adopt in terms of the key recommendations, supporting tools, and resources. We also collect a large amount of qualitative data because it's also critical to gain a more complete picture of the campaign’s success, especially when reporting on barriers, access, and materials." -Michelle Dresser, MPH, New York City Department of Health and Mental Hygiene

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MAKING THE CASE TO LEADERSHIP & FUNDERS

  • "It’s important to track a mix of quantitative and qualitative data, and the critical components that should be tracked are the outcomes and the process of detailing. Data is absolutely critical for getting leadership buy-in, especially if it can tell a story." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health
 
  • "It’s always been useful for us to evaluate and publish our results, especially when we approach the government for more funding. While we can’t do every campaign as a research project, I’ve been working on evaluating a campaign we did on diabetes and also a study on the impact of group visits vs. 1:1 detailing." -Harald Langaas, MPharm, MPH, KUPP - RELIS
 
  • "It would be a strong statement if someone was able to go to leadership with a story about how providers have changed their practices. Using concrete results and showing leadership that detailing is making a change is extremely helpful for buy-in." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health

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IMPACT & VALUE OF EVALUATION 
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Key Insights from Melissa Christopher, PharmD & Mark Bounthavong, PharmD, MPH, VA Pharmacy Benefits Management Academic Detailing Services
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  • "Measuring program work builds a case not just for the success of one academic detailing intervention, but for the success of future programs--a case for sustainability. Evaluation measures the quality of a program, analyzing results to look at a program’s impact, and allowing for process improvement adjustments to be made to streamline efforts and strengthen that impact. Evaluation cannot be optional, especially when lives are at stake."
 
  • "Leveraging results from well-designed evaluation is essential for academic detailing interventions to illustrate success, share value, and provide stakeholders and community members with a clear ‘Yes!’ in answer to their overarching question: ‘Was the investment worth it?’"
 
  • "We encourage other academic detailing programs to prioritize program evaluation as we have at the VHA—no matter the size of your program, if you’re thinking, ‘we can’t afford to do program evaluations,’ we stress that you can’t afford NOT to do them."

For additional information, check out our AD Evaluation Toolkit for guides on planning an evaluation intervention, adaptable surveys, detailing visit tracking sheets, and more!
 
Best,
The NaRCAD Team

Podcast Episode 6: "Embracing Identities: A Focus on Gender-Affirming Care"

7/17/2024

 
Host: Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

A conversation with Ryan Anderson, Academic Detailer, DISH-AZ, Arizona DHS

​Tag: Podcast Series, Gender-Affirming Care

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​How can we ensure that every patient feels respected throughout their healthcare journey? Learn about the crucial importance of gender-affirming care and how AD can promote respectful, patient-centered healthcare for gender-expansive individuals. Listen to Ryan’s impactful personal story and vision for the future of gender-affirming care. ​​

​(Click here for the audio transcription.) 
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​​"The ability to access gender-affirming care is very inconsistent throughout the U.S., and academic detailing has the potential to bridge that gap."
​
- Ryan Anderson
Academic Detailer
Arizona Department of Health Services

​Want more? Follow us on Spotify!
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Ryan Anderson serves as an Academic Detailer for DISH-AZ (Detailing for Improved Sexual Health in Arizona), a program of the Office of Evaluation and Partner Contracts for the Southwest Interdisciplinary Research Center (SIRC) at Arizona State University in partnership with the Arizona Department of Health and Human Services. Ryan worked as a microbiologist for 9 years in manufacturing settings and has quality assurance experience in clinical settings. In addition to professional experience, Ryan has 14 years of experience volunteering with organizations that serve the LGBTQ+ community. Ryan is passionate about improving health outcomes for those in the LGBTQ+ community.
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Additional Materials from DISH-AZ:
MSM Syphilis Toolkit
Gender Expansive Care Toolkit
Congenital Syphilis Toolkit

"Changing Minds" Episode 5: AD Leaders on Health Equity & Inclusion

7/9/2024

 
Moderated By: Bevin K. Amira, Deputy Director, NaRCAD

A live interview from the 2024 AD Virtual Summit with Carla Foster, MPH, Epidemiologist at NYC Department of Health and Mental Hygiene (NYC DOHMH) and Sarah Popish, PharmD, BCPP, Clinical Program Manager at the VA Pharmacy Benefits Management Academic Detailing Services.

​Tag: Podcast Series

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​In this episode, join us for our "Leadership Spotlight" at the AD Summit where Bevin Amira moderates a session featuring experts Carla Foster and Sarah Popish. They discuss the barriers to health equity, the importance of patient trust in healthcare, and the power of inclusive practices. Hear their insights on the importance of
examining language, racialization, and individual biases in order to commit to authentic and effective anti-racist efforts. You don’t want to miss this thought-provoking session! ​Click here for the audio transcription. 
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​"Being able to establish trustworthiness is making sure that the interactions that you have with a population are truly collaborative."

-​Carla Foster, MPH

Epidemiologist, NYC DOHMH 


​"If you have a lived experience, delve into that and share it."
​

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-​Sarah Popish, PharmD, BCPP

Clinical Program Manager, VA PBM ADS
Want more? Follow us on Spotify!

Listen to Episode 4 of the "Changing Minds" Podcast

6/12/2024

 
By: Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

A conversation with Emmeline Paintsil, PharmD, MSLD, BCPS, Director of Professional Affairs, Iowa Pharmacy Association

​Tag: Podcast Series


​Harm reduction is an impactful approach to empower people who use drugs (and their families) to live self-directed and healthy lives. In this episode, we speak with pharmacist Emmeline Paintsil, who delves into her team's innovative academic detailing project focused on harm reduction. Join us as we explore the impact of providing nonjudgmental care, building trust with patients, and advocating for harm reduction strategies. Click here for the audio transcription. 
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​"We all have a role, especially as pharmacy professionals, in the success of harm reduction initiatives because discrimination, stigma, [and] lack of knowledge of how quickly this landscape is changing should not impact a patient's access to harm reduction strategies."

- Emmeline Paintsil, PharmD, MSLD, BCPS
Director of Professional Affairs
​Iowa Pharmacy Association
Want more? Follow us on Spotify!

AD-vice: Transforming Healthcare Through Harm Reduction

6/11/2024

 
Curated by: Aanchal Gupta, Program Coordinator, NaRCAD

Tags: ADvice, Harm Reduction

​Harm reduction has gained significant traction, especially as an area of focus in AD, with campaigns encouraging clinicians to provide preventive care, discuss harm reduction services with their patients, and connect their patients to related community initiatives. In this edition of AD-vice, we explore the evidence supporting harm reduction strategies, the broader approach that shifts the narrative from stigmatization to inclusivity, and the crucial role of clinician-patient communication. 
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EVIDENCE & IMPACT OF HARM REDUCTION STRATEGIES

  • “Various harm reduction approaches have been proven to prevent overdose and death, injury, infectious disease transmission, and substance misuse. There is nearly 30 years of research that has shown that syringe services programs decrease transmission of viral hepatitis, HIV, and other infections.” - Anna Morgan-Barsamian, NaRCAD

  • “There are tons of examples of harm reduction that are built into everything we do. Seatbelts, masks, fire escapes, smoke detectors, vaccines, and the FDA regulatory agency are all forms of harm reduction. As a society, we’ve never looked at substance use through this lens because using drugs is so stigmatized.” - Shuchin Shukla, North Carolina Technical Assistance Center

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HARM REDUCTION APPROACH

  • “Harm reduction offers a powerful framework that facilitates a shift within communities that moves away from moralization and stigmatization of individuals who use drugs. It’s easy to blame individuals for their behavior, but it’s far more challenging to critically reflect on how systems and decisions put people in those circumstances in the first place.” - Adriane Apicelli, University of New Hampshire, College of Health and Human Services
 
  • “We’re reducing harm, saving lives, and preserving a sense of family and community. When we reduce harm, we allow a mom to be a part of her family again, we allow her to get a job, we allow her to get off the street and out of harm’s way. Harm reduction can allow people to return home.” - Lindsey C. Beardsley, Individual in Recovery
 
  • “Communication and empathy are two huge pieces to consider with this topic. We spent a lot of time asking clinicians about the conversations they have with patients and the types of questions they ask about substance use. We really wanted to understand what was going well and where there were gaps that we could help fill with resources and support.” - Meghan Breckling, University of Arkansas for Medical Sciences
 
  • “With this topic, paying attention to the emotions of the clinician you're detailing and acknowledging those emotions before jumping into your key messages is much more important than any other topic I’ve worked on. Be patient and empathetic – every visit counts toward making a change.” - Shuchin Shukla, North Carolina Technical Assistance Center

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CLINICIAN-PATIENT SUPPORT & COMMUNICATION

  • “Clinicians need to have open, non-judgmental, inclusive discussions. That starts with asking all patients about their mental health and substance use history. Educators can provide clinicians with scripting tools if they feel uncomfortable having these conversations.” - Lindsey C. Beardsley, Individual in Recovery
 
  • “We provided clinicians with screening tools to help identify patients with mental health conditions and SUD to determine who could benefit from additional services. We even created a local resource guide for clinicians to easily connect patients to community services. The clinicians found that these accessible tools helped them have open conversations with patients.” - Meghan Breckling, University of Arkansas for Medical Sciences
 
  • “Patients seem grateful that I approach conversations in a straightforward way that doesn’t stigmatize their use of drugs. I’ve never had a patient be offended or confused about why I was talking to them about harm reduction. Their eyes usually widen when I ask them things like how they use their drugs, how they cook their drugs, or where they get their drugs from.” - Shuchin Shukla, North Carolina Technical Assistance Center
 
  • “… peer support in the plan of care can help take some of the stress off of the clinician. This can include reviewing community resources and continuing the conversation with patients, while also educating the clinician on substance use through sharing personal experiences.” - Lindsey C. Beardsley, Individual in Recovery

We hope these insights inspire you to consider harm reduction approaches in your detailing work. If you’re interested in learning more, join us at our 2nd annual AD Virtual Summit where we will dive into these areas further!
 
​Best,
The NaRCAD Team

The Latest "Changing Minds" Podcast Episode

5/24/2024

 
By: Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

A conversation with Bevin Amira, Deputy Director, NaRCAD. 

​Tag: Podcast Series
How can we change the minds of clinicians? Tune in for an insightful conversation with our NaRCAD team members Anna Morgan-Barsamian and Bevin Amira as they discuss the impact of public health detailing programs across the country. Get the inside scoop on what we do here at NaRCAD and how the AD field continues to evolve, with campaigns focusing more and more on harm reduction and collaborative, community-wide initiatives! Click here for the audio transcription. 
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​"We love to see detailers build their confidence and know they can go in, have challenging conversations, and be the igniter for a series of behavior changes."

-Bevin Amira, Deputy Director, NaRCAD
Want more? Subscribe to our podcast on Spotify!

New Podcast Episode!

5/2/2024

 
By: Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

A conversation with Julia Bareham BSP, MSc, Pharmacist, RxFiles Academic Detailing Service

​Tag: Podcast Series
How does teaching others encourage us to evolve as health educators? Today we're chatting with expert trainer Julia Bareham as she reflects on providing structure and a personalized approach to training new detailers, resulting in her own professional and personal evolution. Click here for the audio transcription.
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​"I've discovered that nothing's ever perfect in terms of my learning and my process, and that I will always be inspired to adjust that."

-Julia Bareham, NaRCAD Facilitator
Want more? Subscribe to our podcast on Spotify!

Your New Source of Inspiration: NaRCAD's Podcast Series!

3/22/2024

 
By: Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

​Tag: Podcast Series
Introducing the Changing Minds podcast! Dive into conversations with experts and thought leaders from around the world as you join our growing community of listeners committed to advancing the field. Each episode is packed with insights and actionable tips to inspire you on your AD journey!​


​​"One of the things that's really powerful about academic detailing is the ability to bring your own personality and life experiences into the conversation." 

-Chirag Rathod, NaRCAD Facilitator
Listen to Episode 1 to hear from two of our expert detailers, Jess Alward & Chirag Rathod, as they share about the impact of improv. We'll discuss how it can be used to shift communication and how detailers can incorporate these skills into their work. Click here for the audio transcription.

Resources on Medical Improv: 
  • Resource: About Medical Improv
  • Article: No Joke: The Serious Role of Improv in Medicine
  • Article: How Medical Improv Training Sparks Better Communication, Teamwork
  • Video: Improvisation and the Art of Medicine: Adaptable skills for an Uncertain World
  • Book: A New Way to Improve Communication​
  • ​Book: If I Understood You, Would I Have This Look on My Face?​
Want more? Check out our Podcast Series page!

Curiosity, Community, and Creativity: 3 Key Questions to Ask BEFORE You Begin Detailing

2/14/2024

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PictureCritical topics our community is working on. (NaRCAD's Annual Community Survey.)
Bevin Amira, Deputy Director, NaRCAD

To say that health disparities are rampant is not new information to any of us in the field of improving patient outcomes. Our community of educators have much to think about as we prepare to meet with clinicians who care for patients across a spectrum of care needs, patients whose care access correlates directly to their socioeconomic status, the diseases and conditions they're dealing with, and whether or not they feel able to trust that their care providers really DO care about their needs. 

Can patients afford the prescriptions we're encouraging clinicians to offer? Are the patients who need cancer screenings most able to find transportation to a clinic? Will patients fear being shamed or unheard about their experiences and needs? "Health disparities" and "social determinants of health" aren't just trendy phrases that we should be conversational in--they're lenses through which we MUST consider every key message we deliver within every detailing intervention we implement.


How do we do this and do it well, especially when things feel more urgent than ever? It may seem counterintuitive, but our first piece of advice is to hit the PAUSE button. That's right--at NaRCAD, we're urging clinical educators to pause, zoom out from clinical care, and make sure you're looking at these three key areas:

-THE PATIENT VOICE: What do patients in my community want and need? (How will I know?)

-MY COMMUNITY'S IDENTITY & STRENGTHS: What is the community already doing around this issue?
  
-BEING A STRONG COMMUNITY PARTNER: How can I connect my detailing work to other community initiatives to maximize impact and forge community bonds?

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These questions must be considered before you detail if you want to have a sustainable, positive impact. While our field is a niche area, quality improvement cannot happen in a bubble. Our work is only as strong as our ability to think about the entire chain of relationships that exist, all the way down to the patient who is receiving the care the evidence says they should be receiving. 

As we move into the year ahead, we're more dedicated than ever to helping you all ask these nuanced questions and recognize that even programs with low resources can find ways to incorporate patient reflections and community buy-in into their campaigns. We're here to teach you how to navigate these areas with care, curiosity, and passion--because each one of us became invested in healthcare improvement out of a sense of dedication to patients receiving the best care possible. 

Join us, and keep telling us what you want and need. We'll be hosting more community conversations, strategy sessions, check-ins, one-to-one role plays, trainings, convenings, and connections to other experts in the field, inviting you all to share what you've experienced as you work creatively to improve care.

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Artificial Intelligence and Academic Detailing

10/23/2023

 
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Jerry Avorn, M.D.
Co-Founder & Special Adviser, NaRCAD

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Tags: Evidence Based Medicine, Jerry Avorn​

​Following the astonishing debut of AI applications like ChatGPT a year ago, “knowledge workers” (that’s us) have been forced to ponder how much of what we do could be replaced by a very smart set of computer programs. Such applications can already pass medical licensing exams better than many graduates and have gotten remarkably good at reading X-rays and pathology specimens. How soon will AI systems become adept at reviewing the clinical literature and preparing concise, user-friendly summaries, complete with prescribing recommendations?  Not yet, but likely before long.

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​Try it yourself at home: log onto OpenAI.com (it’s free) and ask ChatGPT for advice about medications for diabetes or hypertension or HIV or anything else.  Just be careful about its “hallucinations” – the fact that sometimes AI just makes up wrong stuff. (I prefer the term “confabulation,” also used to describe this well-known phenomenon.) That can be whimsical if you’re a N.Y. Times reporter and ChatGPT advises you to leave your spouse, and it can be very problematic if you’re a lawyer who relies on case law that ChatGPT simply fabricated. (Both actually happened.) But it can be lethal if it involves incorrect clinical recommendations.

​Yet that said, AI is getting smarter every day. If programmed well in the coming years, large language models like ChatGPT or its growing number of competitors could eventually also learn how to gauge prescribers’ current knowledge, attitudes, and practices, and then ask just the right questions to find out why they’re doing what they’re doing, what their concerns are, and what it would take to get them to change.

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Once things mature a bit further, will large health care systems interested in academic detailing and in cost-cutting simply replace humans with AI-AD-bots? After all, they could work 18-hour days, don’t need health care benefits, and can disseminate any message their employer wants. It will be easy replace a recommendation like “SGLT-2 inhibitors in diabetes can reduce cardiovascular and renal disease as well as lower glucose” with: “SGLT-2 inhibitors are extremely expensive and increase our drug budget.  Use metformin or sulfonylureas whenever possible.

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​So if we have a few years to prove that actual people still have a vital role to play in helping practitioners make better decisions, what can we do? 
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  • First, we should consider and then embrace what makes us fully human in our work: our capacity to bring a critical eye to the clinical literature, and to understand and embrace nuances in the evidence.
  • Second, we can draw on our genuine empathy for the perspective of the practitioner, and an appreciation that that it’s hard to be a front-line clinician. This is a property the bots may eventually be able to simulate, but at the moment still do imperfectly.
  • Third and most important, we can remember to bring to our work a clear moral mission – that good evidence matters a lot, and that patients have to come first.

​Those are values that endure and can distinguish our work from a sophisticated set of algorithms. Best of all, they can’t be changed if whoever is in charge overwrites a few lines of code to maximize some other agenda, or if the algorithms just make stuff up.

Biography. 
Jerry Avorn, MD, Co-Founder & Special Adviser, NaRCAD
Dr. Avorn is Professor of Medicine at Harvard Medical School and Chief Emeritus of the Division of Pharmacoepidemiology and Pharmacoeconomics (DoPE) at Brigham & Women's Hospital. A general internist, geriatrician, and drug epidemiologist,  he pioneered the concept of academic detailing and is recognized internationally as a leading expert on this topic and on optimal medication use, particularly in the elderly. Read More.

It's Time for Coffee Tawk: Join us in 3D @ NaRCAD2023 in Boston!

10/16/2023

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PictureWhat was once "the future" is here...but "the past" is still present.
Believe it or not, it was 1838 when 3D technology was born. We've clearly made it a long way since; being able to have The Jetsons-style video calls is something that was once so futuristic that Saturday morning cartoons blew our minds with the very concept.

What's most compelling about all of the constantly-expanding technology is that it doesn't do the trick when we want to have good old-fashioned water cooler talk, the kind of talk those of us who ran the 9-5 office gauntlet once took for granted. There's nothing like the quality of an in-person laugh over one that is cut up by static and the repeated query, "Can you guys hear me?", the response to which is so often, "Nope, you're on mute."

PictureJoin us for Coffee Tawk @ NaRCAD2023.
That's why we're so excited to be hanging around having Coffee Talk in Boston next month. We'd love to be able to talk about advances in the field, but we're more excited to be able to have the option of shaking your hand (after hand sanitizing, of course) and give you some of our killer new swag, something we haven't had the chance to design in 4 years.

And while we know time together is much more valuable than swag itself, there's nothing like packing your suitcase with some shiny things in tandem with the best practices you'll apply to your program as you fly back to your home base and build on the important work you do to help clinicians, and by proxy, their patients.

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So please do come on out! And if you can't make it, please join us via LiveStream, whether you can only attend one session or the whole she-bang. Register on our Conference Series page and come spend time with us--it's a rare treat these days, and maybe that's one benefit to having had in-person time be scarce these past few years. But that's part of the NaRCAD Team's tendency to look at opportunity over setbacks.

​We'd love to share that energy with you in just a few weeks.

With excitement,
Bevin Amira, Deputy Director

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FLASH GIVEAWAY: First 10 Respondents Only! Join us in Boston @ NaRCAD2023!

10/2/2023

14 Comments

 
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We're never going to stop telling you, our creative, dedicated, and talented community of clinical education professionals, how much we appreciate you. You've spent the past 3 years with us fully online, including our at our trainings, our annual summit, and our conferences. It's been lively and exceeded our wildest expectations of how truly connected and dynamic a virtual conference could be. 

This year, we're finally back onstage in person at the Copley Fairmont Hotel in Boston. We couldn't be more excited to kick off a return to the kind of connections that only arise in a face-to-face setting. (For those of you who want to join us virtually again, we'll be having an interactive livestream option--learn more on our Conference Series Page!)

To say thank you and stoke the 'in-person' excitement, we're having a FLASH GIVEAWAY: for the next 24 hours, the first 10 people to share 1 thing they're most excited about @ #NaRCAD2023 in the comments below will receive a code for free in-person registration. You'll be contacted by our team within the next day with your code! (*This offer is only for new registrants for this specific promotion.) 

See you in a few weeks!
​-The NaRCAD Team


Sound off in the comments:
What're you looking forward to most in person @ NaRCAD2023?

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AD-vice: Tailoring Healthcare Innovations in Rural Areas

7/19/2023

 
Curated by: Aanchal Gupta, Program Coordinator, NaRCAD

Tags: ADvice, Rural AD Programs
 
Academic detailing programs face unique challenges in both rural and urban communities. Rural communities often encounter barriers with both clinicians and their patients having limited access to resources, as well as the difficulty they both face in navigating geographic barriers. In the latest edition of the AD-vice blog, we’ll explore past conversations with public health and healthcare professionals working to close the gaps for patients in rural populations.
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CAPACITY-BUILDING & RESOURCE SUPPORT

  • “We know that many people living with HIV pass through community-based organizations. We want to make sure that those organizations are equipped with the correct information to get people the care they need through resources or referrals. Our team has created detailing materials for both medical professionals and community-based organizations to maximize our impact.” - Lexie Hach, Iowa Department of Public Health
 
  • “We expanded our team to include two pharmacists, one nurse, two physicians, two student pharmacists, one student nurse, two medical students, and a biomedical data analysis student. Our team of physicians were able to identify physician champions and convince local medical practitioners that our detailing would be helpful for the medical team.” - Kimberly C. McKeirnan, PharmD, BCACP, Washington State University College of Pharmacy and Pharmaceutical Sciences

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COLLABORATION AND COMMUNITY SUPPORT

  • “...it is important that collaboration occur at local levels as well as at state levels—both among clinical colleagues in the same community who care for the same patients, and also with support from state-level organizations who can leverage resources that may not be available in the local community.” - Liesa Jenkins, MA, ONE Tennessee
 
  • “I try to connect providers with resources like care management teams, electronic referral platforms, or other providers in their area who are implementing particular services like parent-child interaction therapy, medication therapy management, and applied behavioral analysis. If I'm asking a provider to do something, I want to make sure that they have the tools and the bandwidth to carry it out!” - Jacki Travers, Pharmacy Management Consultants (PMC)  
 
  • “If you’re just starting out, reach out to community partners and get a sense of what patients with substance use disorder are experiencing and the challenges they’re facing before you start detailing clinicians. You’ll be better able to represent what is happening in the community and share the resources that exist when you’ve done your research first!” - José Peña Bravo, PhD, Florida Department of Health in Duval County

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ADDRESSING STIGMA AND HEALTHCARE ACCESS

  • “In a mostly rural state like New Hampshire, healthcare access is limited to begin with, and clinician stigma could drive patients who need help to either forego care or have to travel very far to seek care. We know providers want the best outcomes for their patients, and through detailing, we want to help the providers achieve those outcomes. Looking at potential stigma is one of the keys to making sure we address health inequities.” - Megan DeNubila, State of New Hampshire
 
  • “To encourage access, our state has created a TelePrEP program that offers PrEP services to anyone via telemedicine. Consultations take place over the phone, labs are obtained at third party lab companies, and medications are mailed right to the front doors of patients.” - Brandon Mizroch, MD, MBBS, Louisiana Department of Health  
 
  • “We provided clinicians with screening tools to help identify patients with mental health conditions and SUD to determine who could benefit from additional services. We even created a local resource guide for clinicians to easily connect patients to community services. The clinicians found that these accessible tools helped them have open conversations with patients.” - Meghan Breckling, PharmD, BCACP, University of Arkansas for Medical Sciences

We hope the insights shared in this edition of AD-vice will inspire implementation of strategies on community support, access, and more in your AD programs. Check out our updated Program Planning Hub for examples and guides on how to build and sustain detailing programs as well as resources to support frontline clinicians!
 
​Best,
The NaRCAD Team


Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!

Unveiling Innovation at Our First-Ever AD Summit

7/5/2023

 
Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

Tags: Stigma, Evidence-Based Medicine, Health Disparities, Conference

Missed our event? Check out the AD Summit videos and materials on our Summit Hub.
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We’re fresh off of the excitement of hosting our Academic Detailing Virtual Summit, “A Deeper Understanding of Our Impact on Patient Care.”  In prioritizing patient-informed care more than ever before, we explored patient narratives through live interviews, workshops, and special panels, all within a virtual space. Innovations included AD for criminal justice involvement, care delivery redesign for veterans, affirming care for transgender and nonbinary people, and patient-informed communication on sex positivity in HIV prevention. Take a peek at some of the highlights from our event below!

AD Fireside Chat: A New Spin on a “Keynote Address”
We opened our AD Summit with a real-time interview featuring the originator and co-founder of NaRCAD, Dr. Jerry Avorn, and the National Director of the Veterans Affairs Pharmacy Benefits Management Academic Detailing Service, Melissa Christopher. Audience members were excited to throw ideas around and ask questions about:

  • Universal terminology for the role of “academic detailer”
  • Best practices for making connections with clinicians
  • AD’s role in advocacy work
  • Clinical topics suited/not suited for AD
  • Inviting curiosity and play into AD team meetings and 1:1 visits
  • The changing landscape of AD and where the field is headed

Program Development Workshops: Attendees Led the Charge!
Our revamped course catalog of workshops invited attendees to be in the director’s seat, as well as behind the scenes as co-creators in small groups. Participants created resources that we’ve published on our website and social media channels, sharing creativity and expertise with the larger AD community.
Our workshops covered a wide range of topics including:

  • Motivational interviewing
  • Recruiting the best detailers for your AD project
  • Sleuthing before a detailing visit to better understand the patients, clinicians, and clinics
  • Role play scene studies featuring challenging clinician scenarios chosen by the audience
  • Building a fictional AD program
  • Telling the story of program impact through case studies
  • Critiquing detailing materials
  • Empowering clinicians to leverage community connections
PictureThe Pleasure Project
Special Panel: Understanding Critical Care Needed for Formerly Incarcerated Patients
The outstanding team from New York City Department of Health and Mental Hygiene (NYCDOHMH) shared their groundbreaking detailing campaign, “Public Health Detailing for Criminal Justice Involvement”, with an audience that was hungry for innovation around inclusivity. The NYCDOHMH team shared NYC clinicians’ understanding of formerly incarcerated patients’ care, including clinicians who met the campaign with stigma, and those who were grateful to see such a campaign being implemented.


Best Practices Spotlight: Prioritizing the Patient Experience 
For the first time in NaRCAD’s history, we highlighted leaders in the field who’ve been prioritizing the patient experience. The San Francisco team created space for conversation and discussion about gender-affirming care and ways to encourage safe clinical environments for transgender and nonbinary individuals through language, storytelling, and community outreach.

We also heard from the Arizona team about the importance of pleasure being part of a patient’s sexual health history and the role of a detailer in supporting these conversations between clinicians and patients. 

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Inclusivity Roundtable: Real-time Script Creation
We wrapped up our AD Summit with a roundtable session where attendees co-created a scripting resource to empower detailers to combat stigma during visits.

We asked attendees to come up with responses to the stigmatizing comments below. A five-page resource was created in 60 minutes!

1. “I can’t believe patients keep coming back without having lost weight. They’re clearly not trying hard enough, and not making healthy food choices.”

2. “I don’t want those patients at my practice. They’re so difficult to handle and are really just looking for another opioid prescription. Treatment won’t work for them.”

3. “I’m so tired of keeping up with all these different pronouns. You’re either a man or a woman. It gets in the way of providing care.”

4. “I don’t need to use an assessment tool. I can always tell when someone’s at high risk of contracting HIV.”


We want to continue these conversations, hear about your team’s innovations, and share resources in person this fall at our annual conference in Boston, MA. We hope to see you there!

-The NaRCAD Team

A special thank you to all of our AD Summit attendees and presenters as well as our partners at the 
Agency for Healthcare Research and Quality. For more information on our presenters, you can view the AD Summit Program Book.

​
Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!

Amplifying the Patient Voice: Strengthening Capacity for Harm Reduction

6/20/2023

 
By Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD
 
An interview with Adriane Apicelli, MSW, Project Manager, Harm Reduction Projects, University of New Hampshire, College of Health and Human Services.
 
Tags: Harm Reduction, Detailing Visits, Evidence-Based Medicine
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Anna: Hi, Adriane. Harm reduction is deeply meaningful to many individuals – can you share why harm reduction is meaningful to you?

Adriane: The core principles of harm reduction, such as self-determination, mutualism, and self-advocacy, resonate with my personal and professional values. I firmly believe that individuals are the experts in their own lives, and it’s essential that people have access to the necessary resources, materials, and support systems to ensure their safety and well-being.

Harm reduction also offers a powerful framework that facilitates a shift within communities that moves away from moralization and stigmatization of individuals who use drugs. It’s easy to blame individuals for their behavior, but it’s far more challenging to critically reflect on how systems and decisions put people in those circumstances in the first place.

Anna: By embracing harm reduction principles, people within our communities can foster empathy and understanding for those facing challenges with substance use. Everyone deserves the same dignity, respect, and access to necessary resources.

Can you tell me about the harm reduction detailing project you’ve been working on in collaboration with the National Association of County and City Health Officials (NACCHO)?

Adriane: We’re currently focused on detailing elected officials in the State of New Hampshire, including city counselors, mayors, and senators. The opinions and decisions of elected officials shape the harm reduction service landscape – they make decisions that either enable or constrain available resources.
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Anna: Recognizing the influential role of elected officials is crucial when working on public health initiatives, including harm reduction. What is the overall goal of your current detailing project?

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Adriane: We want to empower elected officials to make informed decisions that increase capacity of harm reduction services based on the needs of their communities.

We’re currently encouraging elected officials to establish direct connections with individuals who use drugs so they can integrate the expertise from those with lived and living experience into decision-making processes regarding laws, policies, and resource allocation.

Anna: Actively listening to those with lived and living experience helps to better understand how to support specific populations. How did your team decide to focus on encouraging elected officials to directly connect with people who use drugs?

Adriane: During the development of our detailing project, we consulted with local syringe service program (SSP) participants and asked them how they think elected officials can better understand substance use and harm reduction. The overwhelming response was for direct communication between individuals who use drugs and elected officials, or having elected officials spend the day with them to understand their experiences firsthand.
​
We’re trying to figure out how we can facilitate these approaches to ensure the safety and ethical treatment of SSP participants. We’ve also been exploring the possibility of forming advisory committees to incorporate the perspectives of individuals who use drugs in the decision-making process in a safe and supportive environment. 

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Anna: Advisory committees certainly help to ensure that voices and perspectives are heard and valued.
​
Let’s transition to thinking about all of your detailing work to date – what makes you most proud to be a harm reduction detailer?

Adriane: The people I detail. We shouldn’t underestimate how hard it is to change our minds, our attitudes, or our behaviors. It takes so much humility and effort to receive and integrate new information, especially when it counters your social values and beliefs. It’s an honor to work through that learning process with those that I detail.

Anna: Do you have a specific example of that learning process that you can share?

Adriane: I detailed someone who was initially hesitant to publicly announce that she prescribes buprenorphine because she was worried how that information would affect her patient panel. We ended up having a conversation about substance use stigma and its implications.
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We discussed that openly sharing that she prescribes buprenorphine serves as a powerful signal to patients, assuring them that she provides a safe environment to seek treatment. It also sends a message to other clinicians about the importance of prescribing this medication to patients who need it.

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Anna: Having those types of honest conversations with people you detail is imperative to changing behaviors and reducing stigma at the individual and community level. Is there anything else you’d like to add before we wrap up today?

Adriane: Remember that it’s much easier to build harm reduction capacity in collaboration with others. Last year, I collaborated with individuals from the public health department, a local hospital, the New Hampshire Harm Reduction Coalition (NHHRC), and a community volunteer to address a concern raised by a business owner regarding improperly discarded sharps on their property.

We formed an informal work group and created a proposal aimed at piloting an anonymous syringe disposal project, installing two disposal units in the community. The disposal units were proposed to be on city property, so we needed buy-in from City Council to be able to do this. We recognized the power of engaging elected officials and presented our proposal to the City Council. Our proposal received unanimous support and it’s currently being piloted in the community. Collaborative advocacy and engagement with members of the community and elected officials can bring about positive change and enhance the health of all.

Anna: We often have more power than we think when we collaborate with others who have similar goals. Detailing is an effective approach for encouraging collaboration and connection with experts in the community, including experts with lived and living experience.
​
Thanks for joining us today, Adriane! We look forward to continuing to hear about your inspiring harm reduction work in New Hampshire.

Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!

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Biography. Since 2020, Adriane Apicelli has served as the Project Manager and primary academic detailer of the University of New Hampshire (UNH), Department of Nursing’s Harm Reduction Education and Technical Assistance (HRETA) project. She holds a Master of Social Work (MSW) from Boston College, where she also earned a Certificate in Management. In addition to her role with the HRETA project, Adriane serves as a nonprofit strategic planning consultant and has previously served as an adjunct professor for the Department of Social Work at UNH.

You Don’t Want to Miss This: The First-Ever AD Virtual Summit June 22-23, 2023

5/8/2023

14 Comments

 
Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

Tags: Conference, Health Disparities

​
We have exciting news at NaRCAD! We’re hosting our first-ever Academic Detailing Virtual Summit on June 22 & 23 from 12-5 pm ET. We’ve listened to what you’ve asked for, so we’re prioritizing hands-on skill-building, program development workshops, roundtables, and live interviews, with an emphasis on high interactivity and networking opportunities!
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How is this different than our annual conference?
​

It's unique in three ways: more creativity, more patient voices, and more in-depth workshops. Our Summit invites our community to build real-time resources with one another – it's a chance to create as much as to learn. Our lens will focus more on patient-informed care as we move closer to examining patient narratives.
Each day, you’ll choose a workshop track where you’ll connect with experts and community members on topics that matter most to you. Here’s a sneak peek of our program development workshops (to view the entire agenda, visit our AD Summit webpage):
​
Day 1 Program Development Workshops:

  • 101: Why AD?: The Power of Motivational Interviewing & Behavior Change
  • 201: Building the Team You Want: Finding the Best Detailers
  • 301: Cracking the Case: Clues & Sleuthing Before a Visit
  • 401: Scene Study: Live Role Play Critique
 
Day 2 Program Development Workshops:

  • 101: Starting from Scratch: Building a Fictional AD Program
  • 201: Case Study: Telling the Story of Program Impact
  • 301: Real-time Design: Educating Clinicians with Compelling Visuals
  • 401: Breaking the Silo: Empowering Clinicians to Leverage Community Connections 
Join us! Registration is NOW OPEN. You can access all the presentations and one workshop per day for a fixed rate of $89. As a special promotion, the first 10 people who comment on this blog will receive free registration for the event. Hurry – you don’t want to miss this!

We look forward to learning from all of you. See you there!  

-The NaRCAD Team
​

Can't join our event? Join us at our annual conference in November in Boston, MA! 
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Collaborating for Change: Highlights from the 2023 Rx and Illicit Drug Summit

4/21/2023

 
Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD

Tags: Opioid Safety, ​Harm Reduction
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The NaRCAD team is back on the road! We had the privilege of attending the 2023 Rx and Illicit Drug Summit in Atlanta, Georgia, where we joined a diverse learning community of over 3,000 participants. We heard about best practices in prevention, treatment, and recovery for those affected by the opioid epidemic and engaged with experts from various fields who have developed innovative strategies to combat the crisis.
​
We attended presentations, poster sessions, and booths from a wide range of professionals, including clinicians, law enforcement personnel, public health officials, lawmakers, attorneys, families, and individuals in recovery. It’s clear that we need to continue to work together across disciplines to reduce opioid use disorder and opioid overdoses within our communities. 

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While we were in Atlanta, we saw folks from our AD community who are working on opioid-specific academic detailing projects, including our colleagues at Alosa Health! If we didn’t catch you while we were there, please reach out to us at [email protected] and tell us about your experience in Atlanta!

NaRCAD also had the opportunity to present with our colleagues from Comagine Health to share about our own collaborations and findings from a recent project, a 15-month clinic-based intervention called Improving Pain and Opioid Management in Primary Care (PINPOINT).

​The PINPOINT intervention was implemented in 36 clinics in Oregon and combined the Six Building Blocks, academic detailing, and practice facilitation approaches to improve pain management, opioid prescribing practices, and treatment of opioid use disorder in primary care settings.

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​A baseline survey of clinical staff and prescribers was conducted to assess knowledge, attitudes, and behaviors regarding opioids. The survey results suggested differences between clinical staff and prescribers in behaviors and attitudes about opioid therapy for treatment of chronic pain, familiarity with opioid prescribing best practices, and opioid-related policies and procedures. The participants who attended the conference session were eager to learn about how they could implement academic detailing programs in their own communities. 

We’re excited to share about the importance of academic detailing at future conferences and continue to learn and grow alongside all of you. 
​
Interested in submitting a proposal with the NaRCAD team at a future conference? Email us at [email protected]! 

Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!
​

AD-vice: Strategies for Successful AD Program Management

4/12/2023

 
Curated By: Aanchal Gupta, Program Coordinator, NaRCAD

Tags: ADvice, Program Management, Training
 
Academic detailing program managers oversee and coordinate all aspects of an AD program to ensure its success, impact, and strengthen the detailing team. They have a crucial role in achieving team goals. In this edition of AD-vice, we’ll look into how program management in AD contributes to team and program success.
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Team Building and Support:

  • “Having a team that is well-prepared, confident and excited to bring this information to the practices is the cornerstone to a successful detailing program.” – Michelle Dresser, MPH, NYC Department of Health and Mental Hygiene
 
  • “It can be lonely when you’re in the field detailing by yourself, so managers need to have touchpoints with their detailers. Building trust and having your detailers know you’re all working together helps them stay self-motivated; it makes them want to go out into the field and do a good job because they know someone is backing them up.” – Tony de Melo, RPh, Alosa Health
 
  • “… a strong detailing team supports one another. That support can be helping each other out in the detailing session itself (e.g., co-detailing), or through communicating with each other about the providers we serve and in between detailing sessions. We want the team to be successful in moving towards our goals together.” – Marlys LeBras, PharmD, RxFiles Academic Detailing Service
 
  • “It’s also important to know that with your team, you’re never alone. You don’t need to know everything to be a leader, but you need to surround yourself with people who can collectively make decisions based on good information. Surround yourself with people who know more than you do, and listen to them.” – Liesa Jenkins, MA, ONE Tennessee

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Recruitment and Training:

  • “When recruiting detailers, it is more important to make sure to recruit people who have the bandwidth to do the detailing, rather than making sure they have the perfect clinical background. It may be a good idea to create a formalized agreement to ensure they complete their required detailing visits.” – Amber Elliot, BSN, RN, St. Francois County Health Department
 
  • “The detailer upskilling process for other visits includes weekly webinars to review key messages and the surrounding evidence, and a two day in-person workshop where detailers get to practice their visit discussions with each other and family physicians prior to launching visits.” – Lindsay Bevan, MScHQ, Centre for Effective Practice
 
  • “If you have the capacity, take it one step further by adding practice role play sessions among peers and allow new detailers to observe other detailers in the field. ​​​When training, help the detailers step out of their comfort zone within a group of people that they know before they step out of their comfort zone with a stranger.” – Nicole Green, BSP, RPh, ACPR, DPLA, ThedaCare

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Interprofessional Collaboration:

  • “Create an interprofessional team. It was very helpful to get insights from multiple health disciplines since there are many opportunities [within the health system] to encourage patients to be vaccinated.” – Kimberly C. McKeirnan, PharmD, BCACP, Washington State University
 
  • “Programs considering hiring student detailers can often rely on the flexibility of students’ schedules, as well as an enthusiasm and energy for learning that may exist in smaller quantities later in one’s career, when full-time roles in healthcare take priority.” - NaRCAD

Effective program management plays a crucial role in the success and support of academic detailing programs. We hope the insights shared in this edition of AD-vice will help in navigating and implementing strategies of team building, recruitment, training, and more. As always, our NaRCAD team is here to support you and your detailing programs!
 
Best,
The NaRCAD Team
Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!

The Human Experience: Improving HIV Care through Communication & Connection

3/31/2023

 
By Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD
 
An interview with Rocko Cook, Public Health Detailer and Public Health Detailing Program Manager, Detailing Improved Sexual Health (DISH), Arizona State University.
 
Tags: Detailing Visits, Evidence-Based Medicine, HIV/AIDS
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Anna: Hi, Rocko – thanks for joining DETAILS today! HIV prevention work is critical and often deeply meaningful to those working in the field. Can you tell me why this work speaks to you?

Rocko:
I found out I was positive for HIV and syphilis in 2002. I encountered firsthand the stigma and shame associated with these diagnoses. It was devastating, but it’s made me feel even more connected to the work I’m currently involved in.

I’ve worked in various roles in the field of HIV prevention and care since 1994, just two years before medication was widely available. In the 90s, there was little support for people who tested positive for HIV from a care perspective, financial perspective, and housing perspective. We now have the medications and tools to prevent, treat, and support people with HIV.
​
Despite this, there’s an urgent need to continue educating clinicians, staff, case managers, community health workers, and other people who are on the frontlines about these tools and resources. Academic detailing helps to close that gap and gives me the opportunity to live my passion of educating others about HIV.

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Anna: Thank you for your openness in sharing your personal and professional experiences. Your passion for HIV prevention and care is evident. What’s the number one thing you want clinicians and staff in your community to do differently when it comes to HIV?

Rocko: I’d love for them to change the culture of the entire clinic space and create a more welcoming environment for patients. There needs to be a focus on consistent communication coming from every professional a patient meets with when receiving care. All clinicians and staff need to be able to communicate with patients in a sex-positive way and in a way that connects with patients’ specific experiences, identities, and needs. They need to be comfortable communicating about sexual behavior, testing, and PrEP.

It’s difficult to have these conversations. I've been doing this for a long time and I’m not perfect at it either, but once we practice and start getting comfortable with ourselves, then it gets a lot easier to be comfortable with patients.

Anna: Modeling this type of communication during a detailing visit is key. It can help clinicians and staff feel more comfortable having the same conversations with patients. Can you share a story from the field about a positive response or reaction from someone you detailed?

Rocko: There was an agency we worked with that hired a new physician, testers, and medical assistants for their mobile medical and HIV testing unit. They had never worked with this patient population, so our team did several trainings and 1:1 detailing sessions where we role played conversations with patients. We needed to bring them up to speed on how to have gender inclusive conversations and communicate with sex positivity. We had a lot of fun together.
​
The team ended up going to Phoenix Pride to do a big testing event. We were delighted with their success in providing testing to the community and creating a welcoming and safe environment for people interested in being tested. 

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Anna: That’s a large event for the mobile unit team to tackle, while also succeeding in creating a safe space for all! Let’s talk a little bit more about the impact on patients. Can you share any data on the impact of your detailing work?

Rocko: We have anecdotal evidence that folks are benefiting from our services. My colleague and I are closely involved in the gay community and people often tell us about their care experiences. We’re in an enviable position because we know a lot of people and hear things in passing. It helps us do a better job targeting our services; we can work directly with clinics that we’ve heard would benefit from detailing.

I also recently connected with someone of trans experience who was tested at Phoenix Pride. They’ve had poor encounters in the past where clinicians and staff assumed the body parts they have. They shared that they had a positive experience with the mobile unit and felt comfortable throughout the visit. Being able to see our impact firsthand has been really motivating for me; it makes my heart sing.
​
Anna: It’s rare to be so closely connected to the community that’s being impacted by your detailing work. It’s clearly been beneficial for your detailing efforts and getting your program up and running. Let’s wrap up with a final question - what has made you most proud of this project so far? 

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Rocko: I’m so proud of the way our team has come together and engaged with partners across the state. We’ve been able to leverage partnerships and community relationships to enhance program development, implementation, and dissemination.

I’m also proud of our creativity in choosing our program’s name, DISH AZ (Detailing Improved Sexual Health). We send out a Weekly Special with a buffet of options on new evidence and information related to HIV prevention and care. We’re creating an active and robust network of professionals, while using food as our motivator!
​
Anna: That’s an innovative way to keep your network engaged! We’re looking forward to hearing about your program as your team continues to expand its network and positively impact more people in the community. Thanks for chatting with us today and sharing your experiences, Rocko! Your passion for this work is palpable. 

Have thoughts on our DETAILS Blog posts?
You can head on over to our Discussion Forum to continue the conversation!

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Biography. Rocko Cook serves as the Program Manager for DISH-AZ (Detailing for Improved Sexual Health in Arizona), a program of the Office of Evaluation and Partner Contracts for the Southwest Interdisciplinary Research Center (SIRC) at Arizona State University in partnership with Arizona Department of Health and Human Services. Rocko began working in the field of HIV in 1994 and is a community leader with over 15 years of experience implementing prevention and care programs in Arizona, Ohio, and Kentucky. In addition to his duties as a program manager, Rocko has served as a public speaker, presenter at local and national conferences, and as a consultant and leader for HIV community planning groups. Rocko has been living with HIV since 2002 and is passionate about improving sexual health for all communities.

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