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An interview with Mike Fischer, MD, MS, Director & Founder, NaRCAD
When our community comes together, we get back to the essence of why we do the work we do: building trust with clinicians and their patients.
Join us as we chat about the magic of our annual international conference, with this year's 13th annual just around the corner. You'll hear from our director and founder, Mike Fischer, about the importance of this annual event, a sneak peek of what's on the menu, and what the bottom line of good detailing and relationship-building is all about: trust. Stay tuned 'til the end for an opportunity to get free registration at this year's event. "We have people from all different parts of the country [...] from city health departments, state health departments, private healthcare systems, nonprofit organizations that promote health topics, rural health departments...each of them is going to have a unique story to tell about how they do academic detailing."
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Jerry Avorn, MD, Professor of Medicine, Harvard Medical School, Co-founder and Special Adviser, NaRCAD, Author, “Rethinking Medications: Truth, Power, and the Drugs You Take.” When I was younger, I used to think "provenance" referred to a lovely part of southern France, or maybe to a divine presence that was watching over us all the time. Then I learned it actually means the source of something: a work of art, a book, perhaps an idea. And that such provenance has two key dimensions: how rigorous is the information on which it’s based, and who is trying to purvey that art or idea to a potentially unsuspecting customer. For decades, my colleagues and I – at NaRCAD, Alosa, and throughout the global academic detailing community – have obsessed over issues of provenance in trying to develop the very best messages we could about the benefits and risks of medications: Where was that study published? Who did the work? And by far the most important: How rigorous was its methodology? Like-minded evidence synthesizers around the world would focus on confidence intervals, effect sizes, control groups, and clinical implications, trying to boil down these complex and often delicate ideas to help busy clinicians do the best job they could in making therapeutic decisions for and with their patients. Then came 2025, and the nation went through the looking glass. Legally constituted laws were overridden, constitutional rights were no longer sacrosanct, official budgets turned out to not really be budgets after all. In our world, some of the most basic principles of medical science describing the effectiveness and harms of medical products got tossed aside at the highest levels of government. In statements that would have seemed familiar to George Orwell, in discussing topics from vaccines to mifepristone federal and state officials could in fact declare that 2 + 2 = 5. We should have seen this coming years ago, when a presidential spokesperson introduced the toxic concept of “alternative facts,” or the nation’s most widely-watched news channel got caught repeatedly lying about imaginary plots to rig voting machines. Truth just isn’t what it used to be. For our community of academic detailers, that’s a problem, and an opportunity. As we’ve seen, autism has become a focal point for medical product disinformation. Citing a very thin evidence base that none of us would consider reliable, senior administration officials recently declared leucovorin to be a promising treatment for this challenging condition. And the chief of the nation’s health apparatus, with no training at all in science, continued to claim that vaccines cause that condition, while the President himself blamed it on a mother’s use of acetaminophen during pregnancy – a contention that was as cruel as it is baseless. This is what medical risk-benefit communication has come to in 2025. Paradoxically, this loss of respect for rigorous evidence comes as both bad news and good news for evidence-based academic detailing. Bad news, of course, because overworked primary care clinicians now have to spend precious time they don’t have on new conversations like, “No, Mrs. Jones, little Jimmy’s autism is not your fault,” and explaining that mifepsristone is an effective way to terminate a pregnancy, and vaccines are among the safest and most effective treatments we have to offer, even if the Surgeon General of one state (Florida) is now moving to abolish mandates for their use in children. The situation at present is much healthier in countries where evidence-based medicine and unbiased educational outreach aren’t at risk of being mowed down by demagoguery and autocracy-defined science. But even our international colleagues shouldn’t become too complacent; a year ago I never would have expected these grotesque distortions to have become entrenched so quickly here, either. So where’s the good news? The current chaos makes what we do even more vital, and even more precious. Just as sources of nutritious food and clean water are most needed when people are hungry and surrounded by contaminated slop, a pure source of information untainted by ideology or junk science is even more valuable when people are getting constantly spammed by medical untruths. If it ever were to happen that randomized double-blind trials (an increasingly quaint concept) do one day show that leucovorin cures autism, I know our academic detailing community would be out there educating people about its proper use. And if there is solid epidemiologic evidence that perhaps healthy young people don’t all need constant Covid boosters (which may well be true), we’ll be out there saying that too. Unlike our leaders in Washington, our academic detailing programs will continue to encourage evidence-based medical policies, not policy-based medical evidence. As NaRCAD has been saying for years, we’re just ambassadors of the best data, wherever that leads. And at a time of rampant disinformation, that will be more important than ever. Read more of Jerry's recent media pieces here: "Corporate support cannot make up for threats to the NIH budget: Pharmaceutical money comes with strings" Stat10 | October 22, 2025 WBUR's OnPoint Podcast: Will TrumpRx Actually Lower Drug Prices? On Point with Meghna Chakrabarti, featuring Jerry Avorn, MD | October 16, 2025
A conversation with Vishal Kinkhabwala, MD, MPH, Training Consultant & Expert Facilitator
Being a successful detailer is about so much more than conveying good evidence, or reaching the most clinicians.
Come and chat with Vishal Kinkhabwala, MD, MPH, a Training Consultant and Expert Facilitator at NaRCAD, as he drops wisdom nuggets about the importance of camaraderie, deep listening, being of service, building rapport, and approaching clinicians as "just a new friend I haven't met yet." Vishal shares his experiences as a detailer in the area of infectious disease prevention, his tips for building relationships, and the importance of true presence, not "acting like you're listening." A great episode to tune into for new and veteran detailers alike, and anyone who wants to learn more about the impact of 1:1 clinical outreach education visits in clinicians' own frontline environments. "And I think that's [...] one of the beautiful things of this, because at the end of the day, [...] you both leave a little more enriched, because the clinician you're talking with can leave with a little less heaviness, because they were able to share this with you. But at the same time, you've gained a much deeper understanding into the mind of what a clinician is looking for, [...] and how I, as a detailer, can fill in these gaps even further." Click here for the audio transcription.
Biography: Learn more about Vishal on the Our Team Page.
A conversation with Paul Fanikos, RPh, MPA/HA, COO, Alosa Health, hosted by Bevin Amira, Deputy Director, NaRCAD
Making sure older adults receive a holistic, evidence-based approach to care: learning from Alosa Health.
On our August 2025 episode, we chat with Alosa Health's COO, Paul Fanikos, RPh, MPA/HA, about all things detailing, with a focus on Alosa's recent campaign to support older adults, their providers, and their caregivers in managing the challenges of dementia and Alzheimer's with care, compassion, and connection to the best evidence, resources, and community supports. Paul shares his insights into the importance of caring for older patients with such complex needs by recognizing that their clinicians and caregivers have equally complex challenges. Tune in for a conversation that highlights a critical detailing campaign that expertly bridges the best guidelines for care with the humanity, patience, and kindness that must be present when supporting older patients who need memory care.
"And then what we DID notice, most importantly, were the caregiver resources for patients and also aligning them to local resources that are inexpensive or low cost. And that was something that was incredibly valuable to prescribers and their offices and others, and obviously families. It's a tough disease. It progresses. And to do that in a way that's with dignity for older adults."
-Paul Fanikos, COO, Alosa Health
Host: Bevin Amira, Deputy Director, NaRCAD
A conversation with Zack Jenio, Program Manager, Mile High Behavioral Health/"Dr." Zacharina Jenny-hoe, Drag Queen For patients who don't feel safe inside the clinic,
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A conversation with Alexandria Stevenson, MPH, Academic Detailer, Florida Department of Health in Broward County.
Tag: Podcast Series, Harm Reduction, Opioid Safety
How can meaningful conversations impact the opioid crisis?
Academic Detailer Alexandria Stevenson from the Florida Department of Health in Broward County discusses her team’s important work on opioid safety and overdose prevention. Funded by the CDC's Overdose Data to Action Local Grant, Alexandria shares how her team collaborates with clinicians and community partners to promote harm reduction, distribute free naloxone kits, and educate the community.
(Click here for the audio transcription.)
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"So often I'll hear comments and stories from attendees at our presentations or at community events about someone they know or how something I explained changed their way of thinking. That’s my goal with community events and detailing — to truly connect with people." -Alexandria Stevenson, MPH Academic Detailer Florida Department on Health - Broward County |
This year's event takes creative AD approaches to the next level. AD programs from across the globe will share their important work on myriad topics, from opioid use disorder to gender-affirming care; from preventing detailer panic to encouraging clinician use of person-first language in support of patients who deal with highly-stigmatized conditions. You can take a peek at our agenda here and see what we've got planned for you!
We'll also be exploring key adaptations to the model itself. Successful programs will share their innovations in delivering detailing sessions to alternative target audiences, branching out beyond frontline clinicians to community-based organizations who also play a key role in supporting patient safety. Want to move around during your breakout? You'll get a chance to try medical improv with seasoned detailers who are also experts in the world of theatre! And our Global Perspectives session will feature successes and diverse approaches to AD from our colleagues in Japan, Norway, and Canada.
And we'll be leading the charge in keeping the energy of excitement alive as we all prepare for the year ahead--2025 will be packed with opportunities to learn new approaches to clinical outreach education, train your team in the nuances of persuasive communication, and build new relationships with clinicians who need your expertise to provide the best evidence-based care to the patients who trust them.
See you in six weeks!
Bevin K. Amira
Deputy Director, NaRCAD
*Be the first 15 blog commenters below and win a free registration to the in-person event!*
A conversation with Debra Rowett, PSM, BPharm, Adv Prac Pharm, FPS, Advanced Practice Pharmacist, Drug and Therapeutics Information Service
Tag: Podcast Series
What lessons can three decades of AD teach us about adapting to change?
Hear from Debra Rowett, an advanced practice pharmacist and academic detailing leader in Australia for over 30 years. Deb shares the origins of AD in Australia and how it has evolved to support health professionals across various therapeutic areas. She discusses the importance of building trusted relationships with clinicians, particularly in rural areas, and how her team has adapted to challenges through the years. Deb also highlights the future of AD, emphasizing co-design, collaboration, and the role of technology. Don’t miss her insights on how AD continues to evolve and make a meaningful impact on patient care.
(Click here for the audio transcription.)
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"The future of academic detailing lies in co-design—working hand-in-hand with clinicians to shape the programs and solutions that best meet their needs." -Debra Rowett, PSM, BPharm, Adv Prac Pharm, FPS Advanced Practice Pharmacist Drug and Therapeutics Information Service |
Want more? Follow us on Spotify!
Tags: ADvice, HIV/AIDS, Sexual Health, Gender-Affirming Care
In this edition of our AD-vice series, we delve into the critical role of community partnerships, approaches to address stigma, and evidence-based practices in HIV prevention and sexual health, empowering clinicians and patients to work together to make informed health decisions.
- “We send out a Weekly Special [newsletter] with a buffet of options on new evidence and information related to HIV prevention and care. We’re creating an active and robust network of professionals!” – Rocko Cook, DISH-AZ
- “It’s important to build a relationship with your state’s health department leadership and obtain an official endorsement letter from the state supporting your activities. Establishing a relationship not only positively impacts your program’s visibility and ability to gain access to clinicians, but it also helps to make sure you're aware of other outreach initiatives.” – Ashley Allison, Oregon AIDS Education and Training Center
- “When I'm talking to providers, one of the things I hear most is, ‘I wish I had other providers to talk to about gender-affirming care.’ A big part of what we do with academic detailing is connect other providers together.” – Ryan Anderson, DISH-AZ
- “Whenever I address something uncomfortable with a provider, stigma or otherwise, I try to create an environment where we can work collaboratively on the issue and the provider feels as though I am a resource for them.” – Jess Alward, MS, State of NH
- “In order to talk about PrEP, you first have to talk about risks for HIV, which often means talking about sex. I think there can be discomfort on both the patient and provider side, and sex is often still a stigmatized topic. There are also overarching resource barriers, including the fact that clinicians are extremely busy and have to address competing health needs in the primary care setting.” – Alyson Decker, NP, MPH, San Francisco Department of Public Health
- “All clinicians and staff need to be able to communicate with patients in a sex-positive way and in a way that connects with patients’ specific experiences, identities, and needs. They need to be comfortable communicating about sexual behavior, testing, and PrEP.” – Rocko Cook, DISH-AZ
- “Racial and ethnic minorities continue to be underrepresented in PrEP utilization and overrepresented in new HIV diagnoses, and I want my work to contribute to correcting this. I think PrEP can be a tool for health justice and being part of that is valuable to me.” – Mary Nagy, MPH, RN/BSN, Michigan Department of Health and Human Services
- “Providers were asked which supports would best help them to incorporate PrEP into their practice, and ‘education’ was by far the most frequent answer. In addition to the research I’ve seen indicating detailing is an effective intervention to change provider behavior, it's clear that the providers themselves agree that education is important.” – Mary Nagy, MPH, RN/BSN, Michigan Department of Health and Human Services
- “There are many places where 1:1 visits aren’t feasible due to clinic structure or culture. If I’m able to detail to a small group, it can be a way to meet with a few providers and gain insight about how PrEP might be incorporated or enhanced in their setting.” – Alyson Decker, NP, MPH, San Francisco Department of Public Health
Best,
The NaRCAD Team
Podcast Episode 7: "From Disparity to Equity: Public Health Detailing as a Tool for Change"
8/26/2024
A conversation with Jacki Travers, PharmD, Clinical Pharmacist, Pharmacy Management Consultants
Tag: Podcast Series, Cardiovascular Health, Diabetes
How can we ensure that community partnerships are front-and-center in improving patient health? Pharmacist, detailer, and trainer Jacki Travers shares insights into a five-year collaboration with the Oklahoma State Department of Health aimed at reducing health disparities related to diabetes and cardiovascular disease. This project empowers local populations by partnering with safe spaces at the heart of communities, inviting libraries, faith-based organizations, and community health workers to work in harmony with detailing to reduce health disparities and increase patient access to care, resources, and support.
(Click here for the audio transcription.)
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"The reach of detailing is so much stronger when we get those community linkages in place. I cannot emphasize that point enough. We're stronger together for sure." - Jacki Travers, PharmD Clinical Pharmacist Pharmacy Management Consultants |
Since earning her Pharm.D. degree from the University of Oklahoma, she has served in the practice settings of independent, hospital, and clinical pharmacy. She currently develops detailing materials, delivers detailing services, and analyzes program results for multiple topics as part of a statewide plan. Her program efforts focus on bridging the gap between information and application in order to provide quality health care in a fiscally responsible manner.
Tags: Harm Reduction, Health Disparities, Stigma, Substance Use
But where this neighborhood’s circumstances differ is that they have been victimized by city officials who have capitalized on the stigma of drug use in order for financial benefit. City officials owe it to the people of Kensington to allocate the necessary resources and funds to help reclaim their neighborhood.
The city government gentrified Kensington by pushing the people with chronic substance use disorders who are experiencing home insecurity onto Kensington Avenue. This engendered an open air drug market with hundreds of people actively using drugs such as fentanyl and xylazine, better known as “tranq”. The redlining of Kensington has led to low owner occupancy, the lowering of property value, increased segregation, and an overall lack of financial resources injected into the community.
The dehumanization of the people that are experiencing unstable housing, a portion of those due to the chronic use of substances, has resulted in this gross and condoned mistreatment by city officials, who capitalized on this situation in order to reduce surrounding property values. It is those same officials who sought to capitalize on vulnerable people that must be the ones to find compassion and recognize that the people of Kensington Avenue are their neighbors too.
Detailing would raise awareness and give hope to people with OUD by providing destigmatized access to care, leading to fewer overdoses. AD can also provide the necessary education in equipping emergency clinicians with person-first language. When many people who use drugs have little trust in the healthcare system, it is vital for emergency clinicians to lead with compassion when caring for people who use substances.
Connecting people who use substances to harm reduction services not only ensure safe practices in the person seeking out harm reduction services, but enable a sense of agency that often fades when experiencing housing instability. Increased referrals from emergency clinicians to harm reduction services would support people who use drugs in living safer lives, increasing community connection, trust in the healthcare system, and a greater sense of dignity.
The people of Kensington, Philadelphia deserve better. They deserve access to harm reduction services and OUD treatment with the full support of the city behind them. By continuing to fund community-directed services, along with academic detailing and harm reduction, city officials can take these first steps to begin to repair harm and restore agency, security, and hope to the people of Kensington.
Olivia is an incoming sophomore at the University of Washington studying public health gaining exposure to the field through her summer internship at NaRCAD. Olivia provides insight into how academic detailing and other evidence-based public health research can be more digestible to a greater audience. Olivia enjoys reading and practicing yoga in her spare time.
Tags: ADvice, Evaluation, Data
In this edition of our AD-vice series, we explore the importance of data collection, program evaluation, and leadership buy-in for AD programs. Gathering and analyzing data not only helps in understanding the challenges faced by clinicians, but also in driving meaningful change by demonstrating the impact of your detailing efforts. Read insights from experts in the field on planning and executing your AD program evaluations.
- "For a resource-constrained department, having that one-page Word document that allows detailers to chart their interactions is more than enough data. Charting for just five minutes after a detailing visit about everything that took place becomes a wealth of information. You can also use an Excel document to input data from provider surveys." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health
- "When I’m detailing on one topic, I’m always thinking about future topics by gathering data from providers so that I can better understand their challenges. I ask providers their biggest concerns and I’ve been really surprised at how ready they are to share gaps in resources and information."
- "For every campaign, we conduct an initial and follow-up visit where we assess providers’ practices. This allows us to see if there has been a change in practice from the initial to the follow-up visit. Additionally, we rate what providers intend to adopt in terms of the key recommendations, supporting tools, and resources. We also collect a large amount of qualitative data because it's also critical to gain a more complete picture of the campaign’s success, especially when reporting on barriers, access, and materials." -Michelle Dresser, MPH, New York City Department of Health and Mental Hygiene
- "It’s important to track a mix of quantitative and qualitative data, and the critical components that should be tracked are the outcomes and the process of detailing. Data is absolutely critical for getting leadership buy-in, especially if it can tell a story." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health
- "It’s always been useful for us to evaluate and publish our results, especially when we approach the government for more funding. While we can’t do every campaign as a research project, I’ve been working on evaluating a campaign we did on diabetes and also a study on the impact of group visits vs. 1:1 detailing." -Harald Langaas, MPharm, MPH, KUPP - RELIS
- "It would be a strong statement if someone was able to go to leadership with a story about how providers have changed their practices. Using concrete results and showing leadership that detailing is making a change is extremely helpful for buy-in." -Kristefer Stojanovski, PhD, MPH, San Francisco Department of Public Health
Key Insights from Melissa Christopher, PharmD & Mark Bounthavong, PharmD, MPH, VA Pharmacy Benefits Management Academic Detailing Services
- "Measuring program work builds a case not just for the success of one academic detailing intervention, but for the success of future programs--a case for sustainability. Evaluation measures the quality of a program, analyzing results to look at a program’s impact, and allowing for process improvement adjustments to be made to streamline efforts and strengthen that impact. Evaluation cannot be optional, especially when lives are at stake."
- "Leveraging results from well-designed evaluation is essential for academic detailing interventions to illustrate success, share value, and provide stakeholders and community members with a clear ‘Yes!’ in answer to their overarching question: ‘Was the investment worth it?’"
- "We encourage other academic detailing programs to prioritize program evaluation as we have at the VHA—no matter the size of your program, if you’re thinking, ‘we can’t afford to do program evaluations,’ we stress that you can’t afford NOT to do them."
Best,
The NaRCAD Team
Highlighting Best Practices
We highlight what's working in clinical education through interviews, features, event recaps, and guest blogs, offering clinical educators the chance to share successes and lessons learned from around the country & beyond.
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