We travelled to Boise, Idaho on March 10th, 2016, joining forces with the Idaho Department of Health and Welfare (IDHW) on a new academic detailing initiative. On March 11th, we facilitated a 1-day workshop for 14 active academic detailers working on two public health priorities: promoting diabetes screening and management tools as part of their Diabetes, Heart Disease, & Stroke Program, and increasing colorectal cancer screening across the state as part of IDHW’s Comprehensive Cancer Control program.
The session emphasized the importance of determining strong, specific, and actionable key messages, and helped the academic detailers practice delivering those messages clearly. Exercises in small groups focused on preparing for the inevitable obstacles that arise during a visit, anticipating different types of pushback or questions, and developing strategies for effective responses. Using roleplay, workshop participants practiced conveying their program’s goals in a dynamic, clear, and interactive way while continuously assessing the clinician’s specific needs.
We’re looking forward to reporting back on the successes and growth of the Idaho Department of Health and Welfare’s academic detailing programming to improve health outcomes by increasing colorectal cancer screening and effective diabetes diagnosis, prevention, and management throughout the state. Interested in learning more about our trainings or workshops? Learn more here, or contact us and tell us about your program's needs.
by Michael Fischer, MD, MS, & Bevin K. Shagoury
Changes in healthcare are accelerating faster than ever, amplified by the immediacy of virtual communication. New research studies or guidelines appear simultaneously in traditional media, online news sites, and social media. Front-line clinicians may not have the time to review the actual data before incorporating new information into their practices. We’ve seen this recently with topics such as managing cholesterol and hypertension, the safety and possible overuse of pain medications, and new treatments for hepatitis C.
These topics present a challenge not only for clinicians and their patients, but for those who work on medical education and quality improvement efforts. Educational messages cannot be static; rather, organizations working to promote change and improvement need to identify new evidence, incorporate it into interventions and bring it to frontline clinicians. Amidst the steady stream of research and new discoveries, along with ongoing debates about those findings, how do organizations work to effectively assess needs, share best evidence, and improve healthcare outcomes?
NaRCAD is uniquely positioned to help address this question, serving as a powerful and integral link between the best evidence and frontline clinicians by supporting academic detailing programs and related outreach interventions. We’re leaders in the field, providing training and support to health care organizations to establish effective academic detailing programs, working with partners to develop academic detailing program templates which can be adopted by others, and sustaining a network of programs sharing best practices in academic detailing to improve patient health outcomes.
Evidence aside, observation and insight tells us that healthcare, like the populations it serves, is organic; constantly changing, growing, and redefining the best next steps to improve the quality of care and patient outcomes. As new medical evidence emerges and new delivery system innovations are introduced, we at NaRCAD look to help those changes enter practice in a way that most benefits patients and public health. Learn more about us, or tell us how we can help you.
Highlighting Best Practices
We highlight what's working in clinical education through interviews, features, event recaps, and guest blogs, offering clinical educators the chance to share successes and lessons learned from around the country & beyond.