Director's Letter: Summer 2017 | Mike Fischer, MD, MS, NaRCAD Director
Academic detailing is naturally versatile, growing from the initial studies focused on prescribing decisions to include interventions to improve childhood screening, assessment of cardiovascular risk, smoking cessation treatment, and many other important clinical topics.
Whenever medical care and patient outcomes can be improved by outreach education to frontline clinicians, there’s an opportunity for AD to make a crucial difference. We’ve seen our partner organizations use AD in novel and exciting ways, making adaptations to fit their specific interventions and to combat diverse challenges.
Healthcare is in a period of ongoing, rapid change—and continued innovation in clinical outreach education is critical in improving the quality of patient care. But for new ideas to have an impact, they need to be evaluated and communicated to the larger community. Tell us more about what you’re working on—we’ll connect you with others addressing the same clinical topic, or working with a similar geography or population, and we’ll share your experiences and results via our best practices blog, website, newsletter, and social media platform.
Along with trainings and networking opportunities, NaRCAD provides targeted consultation and technical assistance to improve your successes in the field. We also participate in collaborations with programs as part of multifactorial interventions and research studies.
If so, drop us an e-mail, give us a call, or write a note in the comments section below--we’ll be in touch to figure out next steps, whether that involves submitting a proposal together, figuring out a customized training, or connecting you with experts that can support your project.
Whether you’re looking to strengthen your team, meet thought leaders in the field, or tell us more about your work in person, we hope you’ll join us at our Fall Training in September, and our annual International Conference on AD this November--registration is open for both, and we look forward to seeing you soon!
Biography. Michael Fischer, MD, MS, NaRCAD Director
Dr. Fischer is a general internist, pharmacoepidemiologist, and health services researcher. He is an Associate Professor of Medicine at Harvard and a clinically active primary care physician and educator at Brigham & Women’s Hospital. With extensive experience in designing and evaluating interventions to improve medication use, he has published numerous studies demonstrating potential gains from improved prescribing. Read more.
Bevin K. Shagoury, NaRCAD Communications Director
We're getting ready for our September 2017 training course, and our waiting list is already packed with health professionals who are eager to learn the techniques of academic detailing. So, what's our 2-day training class all about?
First, some background on why academic detailing ("AD") is a critical tool in healthcare improvement. AD, or "clinical outreach education", is a unique clinical outreach education strategy where a trained health professional visits a frontline clinician, providing custom-tailored, 1:1, interactive service to that clinician in order to share best evidence and promote specific behavior changes.
In a 1:1 clinician visit, best evidence is shared to promote changes in care across clinical topics and strategies, including anything from shifts in patient prescribing (e.g., to prescribe fewer antibiotics, or switch to a more effective statin) to increases in use of screening and prevention tools (e.g., using a new tool to assess fall risk for seniors, or increase colon cancer screening for a specific demographic.)
But knowing the best evidence is only half the battle. Effective academic detailers must learn how to truly connect with a busy clinician, figure out quickly and accurately what that clinician needs to support his or her practice, and deliver information in a dynamic, engaging, and clinician-centric way.
"AD" is never a lecture, nor is it simply a delivery of glossy printouts. It's a personalized service used to actively engage busy front line clinicians, and the only way to learn how to deliver that service is to practice doing it. We teach our trainees to prepare for inevitable pushback and artfully deliver critical information that a front line clinician needs in order to provide the best care.
Over 300 of our trainees have completed our 2-day course ready to visit practices, build trusting relationships with front-line clinicians, skillfully share best evidence, and successfully implement effective health interventions.
If you're thinking about attending but would like to know more, please drop us an e-mail and our team will be happy to discuss this unique training experience. You can also check out testimonials from previous trainees here.
Ready to register? Just visit our training series page after July 1st, 2017, and save yourself a spot at our September 2017 session.
Highlighting Best Practices
We highlight what's working in clinical education through interviews, features, event recaps, and guest blogs, offering clinical educators the chance to share successes and lessons learned from around the country & beyond.