The Foundations of Academic Detailing (AD)

Introduction to AD Primer:
A General Guide to Academic Detailing
Principles Overview

​Webinar:
A History of Academic Detailing
Jerry Avorn, MD, Co-Director of NaRCAD

Overview:
​The Structure & Planning of an Interactive, 1:1  Academic Detailing Visit
NaRCAD

The Beginning of AD: Improving Drug-Therapy Decisions through Educational Outreach
New England Journal of Medicine

Training to 1:1 Visits:
Materials for New Detailers

Introductions & Gaining Access
Assessing Clinician Needs
Handling Objections & Obstacles
​Securing Commitment & Closing

Blog Article: "What's Social Marketing?"
​An overview of NaRCAD's Training Program and its Benefits for New Detailers

Building a Program: From Recruitment to Action
AD @ New York City Department of Health and Mental Hygiene | An example of a public health detailing program in action | NaRCAD Interview

AD Support:
Planning & Evaluation

Presentation: Pragmatic Program Evaluation | NaRCAD Presentation by Niteesh Choudhry, MD, PhD & Melissa Christopher, PharmD

Assessment Guide: Planning An Evaluation of an Academic Detailing Intervention | NaRCAD

Tracking Your Visits: Example Forms for Logging Practice Visits and Follow-Up | San Francisco Department of Public Health
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Example Adaptable Form: Post-Visit Academic Detailing Session Tracking | San Francisco Department of Public Health

Tracking Outcomes: An Example
Evaluation Summary Report | Idaho Department of Health and Welfare's "AD Outreach Summary" ​

​Additional Support:
From NaRCAD & Our ​Partners

Video Webinar: Academic Detailing: Changing Prescriber Behavior Through Brief, In-person Encounters | SFDPH & California Healthcare Foundation | youtube.com

“How Physicians Learn and Change: The Role of AD” Carol Havens, MD | Kaiser Permanente Medical Care Program Watch Complete Video Recording or Download Slidedeck PDF

NaRCAD's COrE Podcast Series: Podcast on the Challenges of Detailing in Primary Care | 2018